Christopher Pike is not your run-of-the mill intellectual property adviser. Although qualified as a patent and trade mark attorney, his experience in dealing with business management issues comes through very directly when reading this book.
It is not always appreciated that there is a whole host of available strategies for businesses which are, knowingly and in some cases not, involved in generating intellectual property. Intellectual property generators often need commercially minded guidance appropriate to their markets and their approach to business as to how their intellectual property can be used to create value. Pike has identified and crystallised models and concepts in a way which makes the grander themes of intellectual property, often held as an impenetrable area for those outside its day-to-day practice, readily understandable. He sets out a useful vocabulary of concepts and terms, describing intellectual property as a currency used in buy-sell relations and for measuring creative advantage.
I suspect that Pike may be at the forefront of a new area of consulting which is much-needed but so-far overlooked. The book he has written will surely be a useful tool to a broad range of readers, particularly those looking for insight into modern approaches to intellectual property strategy. Whilst other books on IP may be found hidden in the law section of a bookshop, this will almost certainly be found in amongst the bestselling management books.

Jerome Spaargaren, Director, Electronic Intellectual Property, London.

I found this book a testament to the power of self-education and perseverance. As a Rexall Showcase International independent distributor, this book strengthened my faith in management and my pride in finally being a part of an organization that knows where they're going and how to get there.

I think the title of this book really encapsulates what the author is trying to say. The content is precise and delivered in a cogent and crystal clear manner. McCormack is candidly honest about where the net is going and his perspicacity is incisive. There has been so much written about the new economy that is faux-directed and trite. I think this book is a necessary read for anyone who intends to use the net for anything to do with their business.

A friend recommended this book to me when I was thinking about creating a business to consumer e-commerce strategy for my business. From what I have read I like the writer's style and approach. Gosney's book brings very little fluff, just here's what you were looking for and how to do it. The practical approach walks the reader through the steps from planning to class management. It's a great help to the novice and a fine reference for those who are experienced. I highly recommend this book to any individual looking to create an online strategy to increase awareness and sales revenues.

This book should be required reading for every executive, marketing, or sales manager remotely connected with e-business, e-commerce, or making the e-channel work. In fact, industry analysts, investment and equity researchers, and consultants - anybody interested in companies engaged in making the e-channel "work" - should all be reading this book to get a simple, clear, and definitive picture of the vast array of efforts going on in the e-business optimization industry.

This is not a technical book -learning how to optimize e-business takes a lot of knowledge and can't possibly be contained in one book, however: this is a book that offers a concise guide to and classification of the many, varied e-business optimization solution approaches out there. Weaved in and thoughout are subtle, simple, and helpful recomendations, insights, and sometimes just plain descriptions of "how things work".

As mentioned, an indispensable guide - but with a bonus. A companion website will allow me to stay up-to-date in the fast changing world of e-business, with - hopefuly - more insight from Jesus as to what's working, what's not, and the explanation for the latest tools and techniques that arrive. This is almost like having a virtual consultant or guru I can refer to regularly.

I'm glad Jesus moved in this direction with his second book, he truly has helped people like me and provided a service to the overall business community by once and for all carefully laying out and delineating the vast array of data mining, web mining, CRM, eCRM, personalization, and e-business optimization efforts out there. Thanks!

This was the first book I ever read on barter, years ago... and I've yet to find one that is as informative, or fun!!! This is a great book!

Details of microscopic granularity make this tome a pleasure. A breadth of trivial details (did you know that 16th century Paris tried to dress streetwalkers in Indian calico to reduce the demand for this import? did you know speculators became wealthy gambling on the outcome of the Revolutionary War? did you know that herrings were bought before they were caught in 1688?) that presage the modern financial markets. If you enjoyed Extraordinary Popular Delusions and the Madness of Crowds by Charles MacKay, Bernard M. Baruch you will enjoy this dense work.

If you love shopping, or if you know someone who does, get this book. It's a great little guide to all THE best shops in London, from designer boutiques, to outlets, department stores, through to groovy little thrift markets.

This has certainly made my retail-therapy sessions a lot easier! The best part is that you can look up a street in the index, and find out all the shops on that street. SUCH a good idea. I looked up King's Road, and found I could buy everything there from a wedding-dress to a used biker jacket. Now, when I marry a Hell's Angel, I'm all set.

It takes all the legwork out of shopping. And the reviews are smart, wittily written, and tell you everything you need to know.

Now you need never be intimidated by snooty shop assistants ever again. When they say bitchy things to you, like, "Does madam need a size larger? Only we don't seem to stock one. Maybe two sewn together?" you can come STRAIGHT back with something like, "This is your third outlet, isn't it? Hmmm. I wonder why they didn't choose you to run the bigger branch..."

A small victory, but it matters.

I've never been prompted to write a review before, but this is such a cool little book. If this doesn't help you look like a supermodel - you need your reading-glasses fixed. (And this book will tell you where to do that, too.)

You can get guides to other shopping paradises, too - from New York, San Fran and Paris. I daren't even look, or I know I'll be blowing my shopping money on plane tickets.

Genius.

I will never be without this book. Within the first week of owning it we saved over $200 on 2 products delivered right to our door. One had no shipping charges. When we are considering any purchase we'll check this book first. It makes an awesome gift. That's how we received ours.

Loved it! I read e-customer (this is the follow-up) and enjoyed the passion but this is a whole different league.

In terms of detail and practicality this has it all. It presents five-implementation steps for the e-customer programme from (1) how to understand your e-customer; (2) figuring out what difficult stuff he wants that you can give him; (3) getting a team together to deliver what he wants (a council of ideas); (4) delivering an end 2 end experience that delivers what he wants; to (5) keeping it fresh and stay in business.

I am sure there will be other books but this one deserves a place on the bookshelf of every business person with customers! Max appears from his web site ...to be very popular outside the USA and with a book of this quality he deserves more of your attention!